Is your business visible online?
Is your business lost in the vaccum of the online space? There are always prospects ready to buy from you, but how do they know whether or not your business even exists?
Our search engine optimisation specialists have unleashing countless businesses to make them visible to their target audiences. Your business has tons of value to offer and it is our job to make sure your prospective buyers know that!
This helps to access prospects that are ready to buy and engage with your business.
SEO or ‘Search Engine Optimisation’, is the activities conducted with the goal of increasing the organic rankings of your website within search engines such as Google. Some activities may includestrategic copywriting and web enhancement that help search engines identify the specific search keys that relate to your offering.
This is not to be mistaken for Google Adwords, which is paid advertising on Google. SEO is done to give your website the best chance at ranking well in and gaining traffic through the organic section of Google and other search engines.
SEO is a comples marketing function. We break down our SEO service into 2 parts – on-page and off-page SEO.
The first part is called ‘on-page SEO’. On-page SEO is focused on the content that exists on your website. Conducting on-page SEO involves several steps. First, we want to ensure that Google is able to understand your website and index the web site’s content into Google’s own database properly. We do this by making sure the web site’s code is set up to the right standards for Google.
Next, we make sure that your website’s written content and metadata reflects the right keywords so that Google knows what your website is about, and what search terms your website is relevant for. To ensure that your website is in the best position with Google, we also ensure that Google Webmaster Tools and Google Analytics are set up and working properly. On-page SEO makes sure that Google understands your website, but it does not necessarily tell Google that your website is important. This is where the second part, off-page SEO comes in.
Now that Google understands what your website is about, it’s time to convince Google that your website is important. For Google to understand that your website is important, it looks at activity happening online that is NOT on your own website. We do this by creating online hype for your website – content that links back to your site in various forms, including but not limited to articles, blogs, business listings and social media content. Most of this content is designed for Google’s benefit rather than for human eyes – the exception being Social Media.
This will see your website rise in rankings over time, and those rankings mean to increase exposure to your target audience.
More people coming to the website means more sales opportunities for your business. The rate at which your website rankings rise largely depends on how active the other websites competing for the same keywords you are. Off-page SEO takes longer to build momentum, but can bring a very powerful return on investment in the long term.
….We run campaigns to understand how to link technical tools with your wider business strategy. This helps to generate sales and initiate growth….
Unleash real results with tailed marketing strategies from UP. Let take care of your marketing and bring you the customers so that you can focus on delivering exceptional service.
WE ARE UP:
MON – FRI 9am – 5pm
EMAIL US:
North Shore Mail Centre Auckland, 0745
“THIS IS A COVID-19 ANNOUNCEMENT.”
After COVID 19 hit us in 2019 we made the bold decision, as a team to shut down our corporate office space and move to an online work environment, perminently. Our team has been set up to work from their homes comfortably. We are now more engaged as a team. Our processes and service deliver has never been more efficient and we are fully COVID proof.
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