Google Ads is a great way to drive traffic quickly. The most common is as a listing on Google searches. Your ad will be displayed as a search result when someone types in a keyword that is relevant to your business. This brings people to your website and provides your business with increased sales opportunities. The great thing about Google AdWords is that in many cases the cost of the ads is only charged when someone acts on the ad, such as clicking on the ad to view your website.
To kick start your campaign, we start by diligently researching which keywords your potential customers are using in Google. We conduct very thorough research as this is the foundation your campaign will rest on. We then build the initial ads to try to best capture this traffic.
We manage the campaign on an ongoing basis. By monitoring what is happening with the campaign, we can test and measure which keywords and ads are producing the best results. We focus more on the budget, on high-value ads and we consistently test new ad sets and keywords to explore for new opportunities. In this way, the campaign is constantly growing and improving. Please note that the budget to pay for Google ads is an independent cost from the management fees.
A conversion is when users or potential customers enquire about your business to potentially buy from you. A conversion happens when a prospect has officially taken action to engage with your business through any of the marketing efforsts we implement for you. This is our end goal when planning your marketing strategy. The more conversions you get, the sales you can make within your business.
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“THIS IS A COVID-19 ANNOUNCEMENT.”
After COVID 19 hit us in 2019 we made the bold decision, as a team to shut down our corporate office space and move to an online work environment, perminently. Our team has been set up to work from their homes comfortably. We are now more engaged as a team. Our processes and service deliver has never been more efficient and we are fully COVID proof.
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