We often hear the phrase, “It’s the small things.” And it’s true – small improvements and changes can make huge impacts. When thinking about your business, drastic changes can be daunting, especially after what 2020 has delivered to a lot of business owners. The good news is that you don’t need to be making big changes to keep growing your business – especially when it comes to digital marketing. We’ve seen firsthand how small changes to your digital marketing plan can create big returns. Here are five small improvements you can make before the end of the year.
1: Double down on your website content
This is a quick way to boost your Google ranking and get more website views. Type up content that has interesting facts about your business and engaging blog articles about the services or products you offer.
Try to write long pieces of content, around 2000 words, to give you more room for SEO-friendly keywords and phrases. The more content there is, the more the Google AI can read. This can mean more connections between search keywords and your website, resulting in a ranking boost.
2: Launch a YouTube channel
Opening a business YouTube channel is pretty straightforward and having video content on there means you are adding another layer to your SEO. Google owns YouTube and uses it as a tool to identify if your business aligns with the related search keywords.
Take a moment to think about your bios or captions on YouTube videos. Catchy titles equal views. Add links to your website in the bios as well as in the information pop-ups throughout your video. These links allow Google to make a connection between your YouTube channel and website and can help boost your search ranking.
3: Create authentic social media content
With the silly season approaching, now is the best time to spread some positivity on social media. Workplace experiences and happy moments from staff provide a boost of festive cheer on your pages. Social media are a strong part of any digital marketing plan, and having authentic, people-based content makes your audience want to engage with you more. We all know more engagement means more followers, and more followers mean a better SEO ranking and hopefully more customers.
Another fantastic benefit of authentic social media content is that it helps build trust with your audiences. When you receive more followers and comments, you look more trustworthy. Think about posting about your end-of-year Christmas function to showcase your vibrant workplace culture.
4: Make testimonials a part of your website
Sales via word of mouth are common to most businesses. What if you captured those positive words and placed them on your website? Testimonials are a great way to hook new customers in if they’re looking for unbiased proof of your performance or quality.
Gather some testimonials from 2020 customers and send them to your web designer to be added to your website.
5: Request reviews from clients
If customers tell you they’re happy with the product or service they received, reach out to them for a review. Google reviews are a wonderful way to put yourself in front of your competitors when people are searching for similar services. Best of all, they are quick and free.
Google’s algorithm can see and process these reviews, in turn helping your search ranking. Aim to ask five customers for a review and a few kind words about their experiences. This can truly help set you apart on Google.
Don’t wait until 2021
Now is the time to boost your business through digital marketing. Add fresh content to your website, start a YouTube channel, post authentic people-based content on social media, gather testimonials from satisfied customers for a page on your website and ask for reviews too. All these easy steps can boost your SEO, raise that Google ranking and hook in more customers. When 2021 comes round, you’ll be ready to go.
