April 8, 2015

So, your website is just a wee bit… vintage. But what part of it is outdated? The whole thing? And what does ‘outdated’ even mean?

As with any technology, things change – rapidly. That’s especially true for digital spaces like apps and websites. Twenty years ago, your website might have had a single update every year, if that. Today you shouldn’t be surprised if your site needs an update ready to go every few days. But…why? Various factors contribute to this, which we’ll cover below.

How can you tell if your website needs a refresh? Think of it like a haircut. You don’t have to have it done, but boy, will you look great afterwards – and that’s important. The way you look determines how people perceive you and what experience they expect. The same goes for your website. Keep it fresh and on-trend and it will always look great.

The whole point of having a business website is to attract business, right? That means you want people to visit, find what they’re searching for and buy your product or service. This doesn’t happen by magic – a whole lot of work goes into the design, layout and content of a great website to make it rank high with search engines, keep visitors browsing once they get there, then convert them into buyers.